Luba Shumeyko was born in Kiev, Ukraine. She and her twin sister, Nadya, began modeling in the early 2000's. Her sister went on to mainstream fashion modeling in California and Luba continued with glamour/nude modeling on Hegre-Art. She has a degree in fashion design from the University of Kiev and studied gymnastics for 5 years. She is considered the first lady of Hegre-Art, having been rated number 1 on the site for 11 years and is married to founder/photographer Petter Hegre. They have 2 daughters.
Luba continued to model until 2010 when she began moving behind the camera more, working as a photographer, designer and contributor to Hegre-Art and their magazine New Nude
which they launched in 2005. Luba was the first cover model.
She is 5'8 and measures 34-23-33.